Mindful, Critical Consumption of Media is Paramount

The problern.. in any case, does not reside in what people watch. The problem is in that we watch. The solution must be found in how we watch. For I believe it may fairly be said that we have yet to learn what television is. And the reason is that -there has been no worthwhile discussion, let alone widespread public understanding, of what information is and how it gives direction to a culture. There is a certain poignancy in this, since there are no people who more frequently and enthusiastic...

 Technology is Ideology

...what is happening in America is not the design of an articulated ideology. No Mein Kamp for Communist Manifesto announced its coming. It comes as the unintended consequence of a dramatic change in our modes of public conversation. But it is an ideology nonetheless, for it imposes a way of life, a set of relations among people and ideas, about which there has been no consensus, no discussion and no opposition. Only compliance. Public consciousness has not yet assimilated the point that tech...

 The Three Crises in Western Education

America is, in fact, the leading case in point of what may be thought of as the third great crisis in Western education. The first occurred in the fifth century H.C., when Athens underwent a change from an oral culture to an alphabet-writing culture. To understand what this meant, we must read Plato. The second occurred in the sixteenth century, when Europe underwent a radical transformation as a result of the printing press. To understand what this meant, we must read John Locke. The third i...

 The Flood of Trivial Information is More Deleterious Than...

...in the Age of Television, our information environment is completely different from what it was in 1783; that we have less to fear from government restraints than from television glut; that, in fact, we have no way of protecting ourselves from information disseminated by corporate America; and that, therefore, the battles for liberty must be fought on different terrains from where they once were. For example, I would venture the opinion that the traditional civil libertarian opposition to ...

 Entertainment is the Supraideology of Television

Entertainment is the supraideology of all discourse on television. No matter what is depicted or from what point of view, the overarching presumption is that it is there for our amusement and pleasure. That is why even on news shows which provide us daily with fragments of tragedy and barbarism, we are urged by the newscasters to "join them tomorrow." What for? One would think that several minutes of murder and mayhem would suffice as material for a month of sleepless nights. We accept the ne...

 Crosswords Make Use of Trivial Information

It may be of some interest to note, in this connection, that the crossword puzzle became a popular form of diversion in America at just that point when the telegraph and the photograph had achieved the transformation of news from functional information to decontextualized fact. This coincidence suggests that the new technologies had turned the age-old problem of information on its head: Where people once sought information to manage the real contexts of their lives, now they had to invent con...

 Context-Free Information is Unactionable

Since we live today in just such a neighborhood (now sometimes called a "global village"), you may get a sense of what is meant by context-free information by asking yourself the following question: How often does it occur that information provided you on morning radio or television, or in the morning newspaper, causes you to alter your plans for the day, or to take some action you would not otherwise have taken, or provides insight into some problem you are required to solve? For most of us,...

 Intelligence in Oral and Print Societies

In a purely oral culture, intelligence is often associated with aphoristic ingenuity, that is, the power to invent compact sayings of wide applicability. The wise Solomon, we are told in First Kings, knew three thousand proverbs. In a print culture, people with such a talent are thought to be quaint at best, more likely pompous bores. In a purely oral culture, a high value is always placed on the power to memorize, for where there are no written words, ,the human mind must function as a mobil...

 How Media-Metaphors Change Thought

But our media-metaphors are not so explicit or so vivid as these, and they are far more complex. In understanding their metaphorical function, we must take into account the symbolic forms of their information, the source of their information, the quantity and speed of their information; the context in which their information is experienced. Thus, it takes some digging to get at them, to grasp, for example, that a clock recreates time as an independent, mathematically precise sequence; that wr...

 Metaphors Bind Concepts Together in Our Minds

We are told in school, quite correctly. that a metaphor suggests what a thing is like by comparing it to something else. And by the power of its suggestion. it so fixes a conception in our minds that we cannot imagine the one thing without the other: Light is a wave; language, a tree; God, a wise and venerable man; the mind, a dark cavern illuminated by knowledge. And if these metaphors no longer serve us, we must, in the nature of the matter, find others that will. Light is a particle; langu...