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Memes in the Watson category “/business and industrial/advertising and marketing/marketing”

1–20 of 22

80/20 Rule for Production VS Consumption

As James explains, you can read everything you want about waking up earlier—from sleep habits to the Circadian rhythm—but when the alarm goes off, the only thing that matters are the strategies you’ve actually tried. “The biggest issue around the myth of ‘I need to learn more’ is that somehow learning and doing are…

Can Identity Survive a 200-Year Lifespan?

Walter Glannon has argued that a lifespan of 200 years or more would be undesirable because personal identity could not be persevered over such a long life (Glannon 2002). Glannon’s argument presupposes that personal identity (understood here as a determinant of our prudential concerns) depends on psychological…

How to Sell to Millennials

1. People buy things because of what they can do with them... Create crystal-clear communication that helps people connect how your product or service makes their lives better. An obsession with simplicity is essential. 2. People buy things because of what they can tell others about it... Help connect people to other…

The Dilemma of Human Diversity Across the Cosmos

When life spreads out and diversifies in the universe, adapting itself to a spectrum of environments far wider than any one planet can encompass, the human species will one day find itself faced with the most momentous choice that we have had to make since the days when our ancestors came down from the trees in Africa…

Elements of Humanity's Future

The next hundred years will be a period of transition between the metal-and-silicon technology of today and the enzyme-and-nerve technology of tomorrow. The enzyme-and-nerve technology will be the result of combining the tools of genetic engineering and artificial intelligence. We cannot hope to predict the concrete…

Game-Based Learning VS Gamification

Game-based learning is another great way to empower your students to engage with intellectual problems. They get to experience the fiero rush that comes with knowing that they successfully overcame a challenge. That’s right: game-based learning is different from gamification. Gamification is about making a non-game…

Satisfying Work Requires Clear, Actionable Goals

Satisfying work always starts with two things: a clear goal and actionable next steps toward achieving that goal. Having a clear goal motivates us to act: we know what we’re supposed to do. And actionable next steps ensure that we can make progress toward the goal immediately. What if we have a clear goal, but we…

Beginnings of the Reputation Economy

The formal reputation networks that exist AF arose organically from the informal social media developed through the 21st century. An early barrier to interacting with strangers online—particularly when engaging in financial transactions—was not knowing if the person you were dealing with was reliable. Primitive…

"Big Data" is Just Repackaging Information

The owners of the biggest computers like to think about them as big artificial brains. But actually they are simply repackaging valuable information gathered from everyone else. This is what “big data” means. For instance, a big remote Google or Microsoft computer can translate this op-ed, more or less, from English…

Three Things Reasonable People Must Do

The first thing the reasonable man must do is to be content with a very little knowledge and a very great deal of ignorance. The second thing he must do is to make the utmost possible use of the knowledge he has and not waste his energy crying for the moon. The third thing he must do is try and see clearly where his…

Save Species to Eat Them

The creativity behind social marketing can be alarming. A recent television ad depicted water disappearing into a storm drain as a voice warned that lawn fertilizer in the spring can wind up in the Chesapeake Bay. "No crab should die like this," the announcer opines. Later, the announcer appears on screen with a small…

How Peer Review Hurts Science

In my considered opinion the peer review system, in which proposals rather than proposers are reviewed, is the greatest disaster visited upon the scientific community in this century. No group of peers would have approved my building the 72-inch bubble chamber. Even Ernest Lawrence told me he thought I was making a…

The Need for a Common Perspective

That we need a planetary ethic is so obvious that I need but list a few key words: climate, ethnic cleansing, fossil fuels, habitat preservation, human rights, hunger, infectious disease, nuclear weapons, oceans, ozone layer, pollution, population. Our global conversations on these topics are, by definition…

The Baloney Detection Kit

In science we may start with experimental results, data, observations, measurements, 'facts'. We invent, if we can, a rich array of possible explanations and systematically confront each explanation with the facts. In the course of their training, scientists are equipped with a baloney detection kit. The kit is…

Money is Fiction

Ira Glass: For money, afterall, long ago, we used to use gold, and if you wanted to buy something, you had to carry around these heavy, shiny pieces of metal. Then we decided, no, let's just leave the gold in a bank. Instead of the gold, we're going to carry around these pieces of paper, and the paper on them says…

The Consumer is Not King

Marketers glibly say that the consumer is king, but in practice he's not. In the real world, experienced marketing and consumer-affairs hands will tell you, consumers aren't very good at protecting their own interests. They're too busy consuming, or working, or just living regular lives. The groups that claim to…