The Bored at Work Network (BWN)

Global capitalism has produced hundreds of millions of bored office workers who sit in front of computers forwarding emails and surfing the Web. These alienated white-collar professionals spend half their day sharing media with their friends, inadvertently creating the Bored at Work Network (BWN).

A by-product of alienated labor, the BWN has become the largest alternative to the corporate media. Activists, artists, and hackers can reach millions of people through the BWN, successfully distributing media that governments would deem illegal and corporate outlets would censor.

The type of media distributed by the BWN is “contagious media.” Contagious media starts small but spreads virally to a large audience because people share it with their friends. Humorous emails, joke websites, web-based games, silly video clips, and political calls to action are often characterized by this sort of viral propagation.


A network where viral memes propagate.

Folksonomies: information technology memetics social networking virality

/technology and computing/internet technology/social network (0.413992)
/law, govt and politics/government (0.252319)
/business and industrial/advertising and marketing/marketing (0.204957)

viral memes propagate (0.998612 (negative:-0.425353)), bored office workers (0.955697 (negative:-0.772897)), alienated white-collar professionals (0.938230 (negative:-0.437333)), Work Network (0.817914 (negative:-0.617751)), silly video clips (0.751611 (negative:-0.362732)), contagious media. (0.513541 (negative:-0.524774)), Global capitalism (0.512145 (negative:-0.772897)), Contagious media (0.501537 (negative:-0.482003)), viral propagation (0.495128 (negative:-0.361499)), Humorous emails (0.489736 (positive:0.357969)), largest alternative (0.462524 (neutral:0.000000)), joke websites (0.461960 (neutral:0.000000)), corporate outlets (0.450606 (negative:-0.318016)), political calls (0.449173 (negative:-0.361499)), web-based games (0.446353 (neutral:0.000000)), large audience (0.443718 (neutral:0.000000)), corporate media (0.436141 (neutral:0.000000)), BWN (0.415504 (negative:-0.286590)), millions (0.301610 (negative:-0.565753)), friends (0.220548 (negative:-0.437333)), people (0.205487 (negative:-0.358608)), by-product (0.204753 (negative:-0.635224))

corporate media:FieldTerminology (0.870038 (negative:-0.377674)), BWN:Organization (0.675638 (negative:-0.286590)), Work Network:Company (0.484337 (negative:-0.617751))

Memetics (0.913922): dbpedia | freebase | opencyc | yago
Viral marketing (0.829580): dbpedia | freebase | yago
Internet memes (0.796606): dbpedia
World Wide Web (0.769416): dbpedia | freebase | yago
YouTube (0.742982): website | dbpedia | freebase | yago | crunchbase
Meme (0.711853): dbpedia | freebase | opencyc
Sit-in (0.691342): dbpedia | freebase
Propagation (0.691179): dbpedia

 Notes on Contagious Media
Books, Brochures, and Chapters>Book Chapter:  Peretti, Jonah (2007), Notes on Contagious Media, Retrieved on 2013-08-05
Folksonomies: information technology culture