Plasticity and Lock-In/Entrenchment of Values

Entrenchment of values creates multiple equilibria because there is a significant element of chance in which value system becomes most powerful at a particular place and time, and because, once a value system has become sufficiently powerful, it can stay that way by suppressing the competition. Moreover, the theory of cultural evolution helps to explain why the predominant cultures in society tend to entrench themselves. Simply: those cultures that do not entrench themselves in this way are, over time, more likely to die off than those that do.