Startups as Toys to Mask Threats and Have Happy Customers

If you give people a tool and tell them it will perfectly solve an important problem, any imperfection in the tool is going to make them angry. If you give someone a toy and say “Look what I made! Isn’t it fun? It kinda does this thing.” then you’ve set yourself up for a positive reaction. It’s much easier to beat low expectations than high ones, so you’ve materially increased your chances at having a happy user. [...] The second thing that goes wrong when you take your toy too ...

 Why Kids Abandon Creative Play

The observation that play gets short shrift as children come of age in the Western world is surely as old and as perennial as that civilization itself. The Bible puts it thus: "When I was a child, I spake as a child, I felt as a child, I thought as a child: now that 1 am become a man, I have put away childish things." Turning their attention to the phenomenon, psychologists have asked what might be the causal factors. In the early 1900s, for instance, G. Stanley Hall argued that as children...

 The Difficulty of Reconstructing Our Forager Ancestor's W...

We obviously have no written records from the age of foragers, and the archaeological evidence consists mainly of fossilised bones and stone tools. Artefacts made of more perishable materials – such as wood, bamboo or leather – survive only under unique conditions. The common impression that pre-agricultural humans lived in an age of stone is a misconception based on this archaeological bias. The Stone Age should more accurately be called the Wood Age, because most of the tools used by an...

 Floor Toys

How utterly we despise the silly little bricks of the toyshops! They are too small to make a decent home for even the poorest lead soldiers, even if there were hundreds of them, and there are never enough, never nearly enough; even if you take one at a time and lay it down and say, "This is a house," even then there are not enough. We see rich people, rich people out of motor cars, rich people beyond the dreams of avarice, going into toyshops and buying these skimpy, sickly, ridiculous pseudo...

 RPG as Storytelling

The Dungeons & Dragons roleplaying game is about storytelling in worlds of swords and sorcery. It shares elements with childhood games o f make-believe. Like those games, D & D is driven by imagination. It’s about picturing the towering castle beneath the stormy night sky and imagining how a fantasy adventurer might react to the challenges that scene presents. [...] Unlike a game of make-believe, D&D gives structure to the stories, a way o f determining the consequences o f th...

 RPG as Cooperative Storytelling

An RPG is a process of cooperative storytelling: the Gamemaster lays out a situation or scenario for the players, such as “you hear an alarm coming from the First National Bank!” The players then choose how their characters react (“We rush to the bank to see what’s going on!”). Things proceed in a back-and-forth manner, with the GM explaining the unfolding story (how a supervillain is robbing the bank and trying to escape with his ill-gotten gains, etc.) and the players deciding wha...

 How to Make Slime

Mix up a batch of 50/50 water and glue, dissolve a spoonful of Borax in more water, then mix the whole mess together. (If you want real numbers, mix 1/4 c water with 1/4 glue & dissolve 1 tsp Borax in 1/8 c water, but really, you can be pretty slapdash about this.) As you knead it, the slime will quickly start resembling silly putty. For extra awesomeness, consider mixing in some iron filings to create your own batch of magnetic putty.

 The Brainy Baboon

There was once a brainy baboon, Who always breathed down a bassoon, For he said, 'It appears That in billions of years I shall certainly hit on a tune'.

 Stephen Chu's Toys

In the summer after kindergarten, a friend introduced me to the joys of building plastic model airplanes and warships. By the fourth grade, I graduated to an erector set and spent many happy hours constructing devices of unknown purpose where the main design criterion was to maximize the number of moving parts and overall size. The living room rug was frequently littered with hundreds of metal "girders" and tiny nuts and bolts surrounding half-finished structures. An understanding mother allo...

 Online Shopping Replaces Sales People

During the Great Recession, nearly 1 in 12 people working in sales in America lost their job, accelerating a trend that had begun long before. In 1995, for example, 2.08 people were employed in “sales and related” occupations for every $1 million of real GDP generated that year. By 2002 (the last year for which consistent data are available), that number had fallen to 1.79, a decline of nearly 14 percent.