04 FEB 2015 by ideonexus

 How to Sell to Millennials

1. People buy things because of what they can do with them... Create crystal-clear communication that helps people connect how your product or service makes their lives better. An obsession with simplicity is essential. 2. People buy things because of what they can tell others about it... Help connect people to other people through your business. Sales isn't really about "selling" anymore, it's about building a community. 3. People buy things because of what having it says about them... Con...
Folksonomies: marketing
Folksonomies: marketing
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28 OCT 2013 by ideonexus

 Presenting Evidence is a Moral Act

Making an evidence presentation is a moral act as well as an intellectual activity. To maintain standards of quality, relevance, and integrity for evidence, consumers of presentations should insist that presenters be held intellectually and ethically responsible for what they show and tell. Thus consuming a presentation is also an intellectual and a moral activity.
  1  notes

Our responsibility as the audience is to hold the presenter accountable.

22 MAR 2012 by ideonexus

 Save Species to Eat Them

The creativity behind social marketing can be alarming. A recent television ad depicted water disappearing into a storm drain as a voice warned that lawn fertilizer in the spring can wind up in the Chesapeake Bay. "No crab should die like this," the announcer opines. Later, the announcer appears on screen with a small tub in hand, exclaiming "they should perish in some hot, tasty melted butter!" This promotion by the Chesapeake Bay Program, a subsidiary of the U.S. Environmental Protection Ag...
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A different way to reach people concerning endangered species is to point out they will no longer be available as lunch.

29 MAY 2011 by ideonexus

 Rhetoric of Beer Advertising

Beer commercials are notorious for this kind of treatment. "Sell the sizzle, not the steak," goes the advertising truism. Well, why not? When you're pushing a product made from rotten vegetation whose primary effects are to dull your wits, pad your paunch, and make you belch, any sizzle would be a big help.
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Selling the product of rotting vegetation involves a lot of sex.

03 JAN 2011 by ideonexus

 The Consumer is Not King

Marketers glibly say that the consumer is king, but in practice he's not. In the real world, experienced marketing and consumer-affairs hands will tell you, consumers aren't very good at protecting their own interests. They're too busy consuming, or working, or just living regular lives. The groups that claim to protect their interests often end up with their own agendas, which may have more to do with Washington power battles and fund-raising than with genuine consumer interests.
Folksonomies: capitalism
Folksonomies: capitalism
  1  notes

This is a common-wisdom that is not true in practice, consumers are too busy too look out for their own interests.