13 JAN 2025 by ideonexus

 How Capitalists Use the Language of Cults

In her book, Montell offers evidence that these linguistic tactics have seeped out from cults and into wider society. Propelled by capitalist demands and the reach of social media, the language of cults, she says, is now everywhere. If you question the business model of a multi-level marketing scheme, well, that's just "stinkin' thinkin'," a thought-terminating cliche popular with MLMs like Amway. Similarly, when the predictions of QAnon and other conspiracy theorists don't come to pass, foll...
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22 DEC 2023 by ideonexus

 The AI Business Model is Wrong

AI decision support is potentially valuable to practitioners. Accountants might value an AI tool’s ability to draft a tax return. Radiologists might value the AI’s guess about whether an X-ray suggests a cancerous mass. But with AIs’ tendency to “hallucinate” and confabulate, there’s an increasing recognition that these AI judgments require a “human in the loop” to carefully review their judgments. In other words, an AI-supported radiologist...
Folksonomies: futurism technology
Folksonomies: futurism technology
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04 FEB 2015 by ideonexus

 How to Sell to Millennials

1. People buy things because of what they can do with them... Create crystal-clear communication that helps people connect how your product or service makes their lives better. An obsession with simplicity is essential. 2. People buy things because of what they can tell others about it... Help connect people to other people through your business. Sales isn't really about "selling" anymore, it's about building a community. 3. People buy things because of what having it says about them... Con...
Folksonomies: marketing
Folksonomies: marketing
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28 OCT 2013 by ideonexus

 Presenting Evidence is a Moral Act

Making an evidence presentation is a moral act as well as an intellectual activity. To maintain standards of quality, relevance, and integrity for evidence, consumers of presentations should insist that presenters be held intellectually and ethically responsible for what they show and tell. Thus consuming a presentation is also an intellectual and a moral activity.
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Our responsibility as the audience is to hold the presenter accountable.

22 MAR 2012 by ideonexus

 Save Species to Eat Them

The creativity behind social marketing can be alarming. A recent television ad depicted water disappearing into a storm drain as a voice warned that lawn fertilizer in the spring can wind up in the Chesapeake Bay. "No crab should die like this," the announcer opines. Later, the announcer appears on screen with a small tub in hand, exclaiming "they should perish in some hot, tasty melted butter!" This promotion by the Chesapeake Bay Program, a subsidiary of the U.S. Environmental Protection Ag...
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A different way to reach people concerning endangered species is to point out they will no longer be available as lunch.

29 MAY 2011 by ideonexus

 Rhetoric of Beer Advertising

Beer commercials are notorious for this kind of treatment. "Sell the sizzle, not the steak," goes the advertising truism. Well, why not? When you're pushing a product made from rotten vegetation whose primary effects are to dull your wits, pad your paunch, and make you belch, any sizzle would be a big help.
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Selling the product of rotting vegetation involves a lot of sex.