Engineering Away Extinction, Ecological Functioning

Or might the threatened animal be just one of several subspecies that all perform approximately the same ecological function? In that case its extinction might be inconsequential. That was the reality when the Galapagos giant tortoise ‘Lonesome George’ died in June 2012 and was mourned worldwide. Dubbed ‘the rarest living creature’, he was (probably) the last of his subspecies. Ecologists shrugged. Taxonomists shrugged. There are 10 more subspecies of Galapagos tortoise. Their populat...

 Save Species to Eat Them

The creativity behind social marketing can be alarming. A recent television ad depicted water disappearing into a storm drain as a voice warned that lawn fertilizer in the spring can wind up in the Chesapeake Bay. "No crab should die like this," the announcer opines. Later, the announcer appears on screen with a small tub in hand, exclaiming "they should perish in some hot, tasty melted butter!" This promotion by the Chesapeake Bay Program, a subsidiary of the U.S. Environmental Protection Ag...

 The Success of Zoos

Given that 143 million people visit accredited zoos and aquariums each year, the Association of Zoos and Aquariums is entitled to the claim that the association is building North America's largest wildlife conservation movement. Zoos and aquariums are mainstream environmental organizations. Their supporters, some 48 million registered members, are extraordinarily committed to conservation, and AZA zoos and aquariums back up their boast with money, spending some $250 million in 2006 on i,719 c...

 Ted Turner's Bison

Corporate America is also evolving as it adjusjsts busineiess practices to embrace conservation. Many American banks, for example, have committed to the World Wildlife Fund's Equator Principles, limiting investment only to companies and projects committed to environmental protection. WalVlart now only sells fish it has bought from sources t that practice sustainable harvesting methods, as certified by the Marine Stewardship Council. Increasingly, business leaders regard our forests and wetlan...