Rhetoric of Beer Advertising
Beer commercials are notorious for this kind of treatment. "Sell the sizzle, not the steak," goes the advertising truism. Well, why not? When you're pushing a product made from rotten vegetation whose primary effects are to dull your wits, pad your paunch, and make you belch, any sizzle would be a big help.
Notes:
Selling the product of rotting vegetation involves a lot of sex.
Folksonomies: memetics rhetoric advertising
Taxonomies:
/food and drink/beverages/alcoholic beverages/cocktails and beer (0.544432)
/business and industrial/advertising and marketing/advertising (0.499041)
/food and drink (0.473455)
Keywords:
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