Rhetoric of Beer Advertising

Beer commercials are notorious for this kind of treatment. "Sell the sizzle, not the steak," goes the advertising truism. Well, why not? When you're pushing a product made from rotten vegetation whose primary effects are to dull your wits, pad your paunch, and make you belch, any sizzle would be a big help.


Selling the product of rotting vegetation involves a lot of sex.

Folksonomies: memetics rhetoric advertising

/food and drink/beverages/alcoholic beverages/cocktails and beer (0.544432)
/business and industrial/advertising and marketing/advertising (0.499041)
/food and drink (0.473455)

Beer Advertising Selling (0.973414 (negative:-0.602267)), rotten vegetation (0.864455 (negative:-0.815926)), Beer commercials (0.779474 (neutral:0.000000)), sizzle (0.751183 (positive:0.208990)), primary effects (0.741718 (negative:-0.815926)), big help (0.730547 (positive:0.208990)), advertising truism (0.722297 (negative:-0.419474)), wits (0.533659 (negative:-0.815926)), steak (0.532706 (negative:-0.351789)), Rhetoric (0.526727 (negative:-0.602267)), product (0.523123 (negative:-0.709097)), kind (0.498075 (neutral:0.000000)), pad (0.497768 (negative:-0.513211)), sex (0.468990 (negative:-0.602267)), treatment (0.463332 (neutral:0.000000))

Marketing (0.939462): dbpedia | freebase

 Virus of the Mind: The New Science of the Meme
Books, Brochures, and Chapters>Book:  Brodie , Richard (2011-02-15), Virus of the Mind: The New Science of the Meme, Hay House, Retrieved on 2011-05-29
Folksonomies: memetics memes ideas