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Memes in the Watson category “/business and industrial/advertising and marketing/advertising”

1–15 of 15

Branding Encourages You to be "More Yourself"

When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital. In fact, I…

Workspace is Gamespace

It's not surprising that gamespace has become a workplace for hundreds of thousands of "gold famers" who undertake dreary, repetitive labor to produce virtual wealth that's sold to players with more money and less patience than them. The structural differences between in-game play and in-game work are mostly…

There is No Such Thing as "Rest"

It is odd to think that there is a word for something which, strictly speaking, does not exist, namely, 'rest'. We distinguish between living and dead matter; between moving bodies and bodies at rest. This is a primitive point of view. What seems dead, a stone or the proverbial 'door-nail', say, is actually forever in…

Advertising Works Because People are Ignorant

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

§176. Respect for flag

(i) The flag should never be used for advertising purposes in any manner whatsoever. It should not be embroidered on such articles as cushions or handkerchiefs and the like, printed or otherwise impressed on paper napkins or boxes or anything that is designed for temporary use and discard. Advertising signs should not…

Rhetoric of Beer Advertising

Beer commercials are notorious for this kind of treatment. "Sell the sizzle, not the steak," goes the advertising truism. Well, why not? When you're pushing a product made from rotten vegetation whose primary effects are to dull your wits, pad your paunch, and make you belch, any sizzle would be a big help.

Advertisers Exploit our Tendency Toward Distinction

Advertisers, politicians, and anyone else who wants your money or support are very interested in programming you with certain distinctions over others and understanding the distinctions you see the world through so that they can take advantage of them. What are you more likely to buy for breakfast: a slice of…

Scientifically Accurate Movies and Profits

Contact didn't do badly. It earned $171 million worldwide, nearly doubling the ^90-million production budget. But it was also competing with two o considerably more brainless alien-related sci-fi movies, 1997's Men h in Black and 1996's Independence Day, both of which made a great at deal more money ($589 million and…

Taboos Against Homosexuality Promote its Genetic Survival

The taboo against homosexuality is especially interesting. There is not generally accepted biological explanation of homosexuality and superficially it does not appear to be adaptive. Nevertheless, evidence is accumulating that there is an inherited predisposition for homosexuality. Assuming this is the case, the…

How People are Paid for Their Attention

The result of the new economics is that people are often paid for their attention, implicitly or explicitly. They get to see television free in return for watching commercials. Their magazines and newspapers are subsidized or supplied free by advertisers. Nowadays bus shelters, baseball stadiums, and even those little…