Advertisers Exploit our Tendency Toward Distinction

Advertisers, politicians, and anyone else who wants your money or support are very interested in programming you with certain distinctions over others and understanding the distinctions you see the world through so that they can take advantage of them. What are you more likely to buy for breakfast: a slice of chocolate cake or a "chocolate-chip muffin"? Calling a round piece of high-fat chocolate cake a "muffin" takes advantage of the distinctions you have around breakfast food and increases sales. My local cafe has just come out with scone-shaped brownies! Of course, not many people would eat brownies for breakfast, but scones ... ?!


Prompting us to distinguish their products into more positive categories.

Folksonomies: memetics categories categorization

/food and drink/desserts and baking (0.524623)
/food and drink/food/baked goods (0.425100)
/business and industrial/advertising and marketing/advertising (0.200297)

chocolate cake (0.953530 (positive:0.162367)), high-fat chocolate cake (0.887426 (negative:-0.278789)), certain distinctions (0.762153 (positive:0.688444)), Tendency Toward Distinction (0.691875 (negative:-0.729881)), chocolate-chip muffin (0.663897 (neutral:0.000000)), breakfast food (0.646802 (positive:0.616939)), scone-shaped brownies (0.634022 (positive:0.411816)), positive categories (0.621500 (negative:-0.729881)), local cafe (0.574030 (positive:0.411816)), Advertisers (0.508072 (negative:-0.729881)), advantage (0.459792 (positive:0.652692)), scones (0.409470 (positive:0.319773)), slice (0.385038 (positive:0.441156)), politicians (0.384704 (neutral:0.000000)), products (0.357943 (negative:-0.729881)), money (0.353412 (positive:0.688444)), support (0.353323 (positive:0.688444)), programming (0.353099 (positive:0.688444)), world (0.352472 (positive:0.688444)), piece (0.349136 (negative:-0.278789)), course (0.348370 (positive:0.329287))

Hot chocolate (0.945744): dbpedia | freebase
Bread (0.876906): dbpedia | freebase | opencyc
Baking powder (0.859950): dbpedia | freebase | opencyc
Full breakfast (0.847166): dbpedia | freebase | yago
Breakfast foods (0.779077): dbpedia
Coffeehouse (0.732548): dbpedia | freebase
Meal (0.696436): dbpedia | freebase | opencyc

 Virus of the Mind: The New Science of the Meme
Books, Brochures, and Chapters>Book:  Brodie , Richard (2011-02-15), Virus of the Mind: The New Science of the Meme, Hay House, Retrieved on 2011-05-29
Folksonomies: memetics memes ideas