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According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.
The job of computer scientists, of course, is to design the programs that let electronic computers accomplish those impressive feats of thinking and knowing. The computer scientists have to figure out how to make programs that get to the right kind of output from the right kind of input. But our job as cognitive…
That we need a planetary ethic is so obvious that I need but list a few key words: climate, ethnic cleansing, fossil fuels, habitat preservation, human rights, hunger, infectious disease, nuclear weapons, oceans, ozone layer, pollution, population. Our global conversations on these topics are, by definition…
(i) The flag should never be used for advertising purposes in any manner whatsoever. It should not be embroidered on such articles as cushions or handkerchiefs and the like, printed or otherwise impressed on paper napkins or boxes or anything that is designed for temporary use and discard. Advertising signs should not…
11 Now everything that changes place is moved either by itself or by something else. In as many of these as are moved by themselves, it is obvious that the moved and mover are together, since the first mover is present in them, so that nothing is in-between. But as many as are moved by other things must come about in…
Beer commercials are notorious for this kind of treatment. "Sell the sizzle, not the steak," goes the advertising truism. Well, why not? When you're pushing a product made from rotten vegetation whose primary effects are to dull your wits, pad your paunch, and make you belch, any sizzle would be a big help.
Advertisers, politicians, and anyone else who wants your money or support are very interested in programming you with certain distinctions over others and understanding the distinctions you see the world through so that they can take advantage of them. What are you more likely to buy for breakfast: a slice of…
Is self-awareness what constitutes a self? Self-awareness can be altered by psychoactive drugs, electrical stimulation, political or religious propaganda, even advertising.
Contact didn't do badly. It earned $171 million worldwide, nearly doubling the ^90-million production budget. But it was also competing with two o considerably more brainless alien-related sci-fi movies, 1997's Men h in Black and 1996's Independence Day, both of which made a great at deal more money ($589 million and…
In science we may start with experimental results, data, observations, measurements, 'facts'. We invent, if we can, a rich array of possible explanations and systematically confront each explanation with the facts. In the course of their training, scientists are equipped with a baloney detection kit. The kit is…
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At the end of the last century Boltzman made an elegant redefinition of entropy as a measure of the probability of a molecular distribution. It may seem at first obscure, but it leads directly to what we seek. It implies that the probably life or one of its products, and if we find such a distribution to be global in…
Ira Glass: For money, afterall, long ago, we used to use gold, and if you wanted to buy something, you had to carry around these heavy, shiny pieces of metal. Then we decided, no, let's just leave the gold in a bank. Instead of the gold, we're going to carry around these pieces of paper, and the paper on them says…
The taboo against homosexuality is especially interesting. There is not generally accepted biological explanation of homosexuality and superficially it does not appear to be adaptive. Nevertheless, evidence is accumulating that there is an inherited predisposition for homosexuality. Assuming this is the case, the…
We should think of it like this - evolutionary theory describes how design is created by the competition between replicators. Genes are one example of a replicator and memes another. The general theory of evolution must apply to both of them, but the specific details of how each replicator works may be quite…
An adult white woman differs far more from a white man than a negress or pigmy woman from her equivalent male. The education, the mental disposition, of a white or Asiatic woman, reeks of sex; her modesty, her decorum is not to ignore sex but to refine and put a point to it; her costume is clamorous with the…
Marketers glibly say that the consumer is king, but in practice he's not. In the real world, experienced marketing and consumer-affairs hands will tell you, consumers aren't very good at protecting their own interests. They're too busy consuming, or working, or just living regular lives. The groups that claim to…
The result of the new economics is that people are often paid for their attention, implicitly or explicitly. They get to see television free in return for watching commercials. Their magazines and newspapers are subsidized or supplied free by advertisers. Nowadays bus shelters, baseball stadiums, and even those little…
[Matt] Mason's argument was sensible enough: Pirates aren't anti-capitalists, they're punk capitalists. "D.I.Y. encourages us to reject authority and heirarchy, advocating that we can and should produce as much as we consume," Mason writes in the opening chapter of his homage to piracy. "Since punk, this idea has been…
When people first sit down to design and architecture or write a program, things tend to be linear. That's the way most people think--do this and then always do that. But thinking this way leads to temporal coupling: coupling in time. Method A must always be called before method B; only one report can be run at a…