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The irony is that knowing that the G.I. Joe Fallacy is a fallacy is—as the fallacy would predict—less than half the battle. As is knowing that people tend to experience $19.99 as a significantly lower price than $20.00. Even if you know about this left-digit anchoring effect, the first item will still feel like a…
Numerous studies have demonstrated that people generally give an excessive amount of value to confirmatory information, that is, to positive or supportive data. The "most likely reason for the excessive influence of confirmatory information is that it is easier to deal with cognitively" (Gilovich 1993). It is much…
It's possible to change your cognitive bias by training the brain to focus more on the positive than on the negative. In the lab, Dr. Fox showed subjects pairs of images, one negative (the aftermath of a bomb blast, say) and one either positive (a cute child) or neutral (an office). Participants were asked to point…