12 OCT 2014 by ideonexus

 Calories as Currency

When the world went on a single currency, they'd tried to coordinate it with the food rationing in some way, hoping to eventually eliminate the ration books, so they'd made the new currency K's, kilocalories, because that's the unit for measuring the energy equivalent of food. But a person who eats 2,000 kilocalories of steak a day obviously has to pay more than a person eating the same amount of bread. So they instituted a sliding "ration factor," so complicated that nobody could understand ...
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29 MAY 2011 by ideonexus

 Rhetoric of Beer Advertising

Beer commercials are notorious for this kind of treatment. "Sell the sizzle, not the steak," goes the advertising truism. Well, why not? When you're pushing a product made from rotten vegetation whose primary effects are to dull your wits, pad your paunch, and make you belch, any sizzle would be a big help.
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Selling the product of rotting vegetation involves a lot of sex.