Today's Wants Become Tomorrow's Needs

"The pie keeps growing because things that look like wants today are needs tomorrow," argued Marc Andreessen, the Netscape cofounder, who lelped to ignite a whole new industry, e-commerce, that now employs mil)ns of specialists around the wodd, specialists whose jobs weren't even lagined when Bill Clinton became president. I like going to coflfee shops occasionally, but now that Starbucks is here, I need my coffee, and that new need has spawned a whole new industry. I always wanted to be able to jearch for things, but once Google was created, I must have my search engine. So a whole new industry has been built up around search, and Google is hiring math Ph.D.'s by the bushel—before Yahoo! or Microsoft hires them. People are always assuming that everything that is going to be invented must have been invented already. But it hasn't."

"If you believe human wants and needs are infinite," said Andreessen, "then there are infinite industries to be created, infinite businesses to be started, and infinite jobs to be done, and the only limiting factor is human imagination. The world is flattening and rising at the same time. And I think the evidence is overwhelmingly clear: If you look over the sweep of history, every time we had more trade, more communications, we had a 3ig upswing in economic activity and standard of living."

Notes:

Folksonomies: economics growth economic growth

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 The World Is Flat: A Brief History of the Twenty-first Century
Books, Brochures, and Chapters>Book:  Friedman, Thomas L. (200511), The World Is Flat: A Brief History of the Twenty-first Century, Retrieved on 2018-10-20
Folksonomies: digital citizenship