Today's Wants Become Tomorrow's Needs

"The pie keeps growing because things that look like wants today are needs tomorrow," argued Marc Andreessen, the Netscape cofounder, who lelped to ignite a whole new industry, e-commerce, that now employs mil)ns of specialists around the wodd, specialists whose jobs weren't even lagined when Bill Clinton became president. I like going to coflfee shops occasionally, but now that Starbucks is here, I need my coffee, and that new need has spawned a whole new industry. I always wanted to be able...

 Premium Mediocre

Premium mediocre is the finest bottle of wine at Olive Garden. Premium mediocre is cupcakes and froyo. Premium mediocre is “truffle” oil on anything (no actual truffles are harmed in the making of “truffle” oil), and extra-leg-room seats in Economy. Premium mediocre is cruise ships, artisan pizza, Game of Thrones, and The Bellagio. Premium mediocre is food that Instagrams better than it tastes. Premium mediocre is Starbucks’ Italian names for drink sizes, and its original pumpkin ...