When Isolation and Disconnection are Desirable

In his article on Scuttlebutt, Bogost asks, “What if isolation and disconnection could actually be desirable conditions for a computer network?” He says this in the context of describing how Dominic Tarr, the creator of Scuttlebutt, lives largely offline in a sailboat in New Zealand, but it makes me think of the not-yet-wireless phone in my house growing up. Before I got older and started carrying around a heavy black rectangle of potentiality and dread, it worked like this: You t...

 Branding Encourages You to be "More Yourself"

When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital. In fact, I don’t know what a personal brand is other than a reliable, unchanging pattern of snap judgments: “I like this” and “I don�...

 The Right to "Want What We Want to Want"

In a post about ad blockers on the University of Oxford’s “Practical Ethics” blog, the technology ethicist James Williams (of Time Well Spent) lays out the stakes: We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want ...

 Withdrawing Attention is Civil Disobediance

Civil disobedience in the attention economy means withdrawing attention. But doing that by loudly quitting Facebook and then tweeting about it is the same mistake as thinking that the imaginary Pera is a real island that we can reach by boat. A real withdrawal of attention happens first and foremost in the mind. What is needed, then, is not a “once-and-for-all” type of quitting but ongoing training: the ability not just to withdraw attention, but to invest it somewhere else, to en...

 Compatible Connectivity

Connectivity is the rapid circulation of information among compatible units—an example would be an article racking up a bunch of shares very quickly and unthinkingly by like-minded people on Facebook. With connectivity, you either are or are not compatible. Red or blue: check the box. In this transmission of information, the units don’t change, nor does the information. Sensitivity, in contrast, involves a difficult, awkward, ambiguous encounter between two differently shaped bo...

 Resistance Home

If you’ll allow me to stretch this metaphor, we could say that Old Survivor was too weird or too difficult to proceed easily toward the sawmill. In that way, the tree provides me with an image of “resistance-in-place.” To resist in place is to make oneself into a shape that cannot so easily be appropriated by a capitalist value system. To do this means refusing the frame of reference: in this case, a frame of reference in which value is determined by productivity, the stren...

 Nothing is Harder to do Than Nothing

Nothing is harder to do than nothing. In a world where our value is determined by our productivity, many of us find our every last minute captured, optimized, or appropriated as a financial resource by the technologies we use daily. We submit our free time to numerical evaluation, interact with algorithmic versions of each other, and build and maintain personal brands. For some, there may be a kind of engineer’s satisfaction in the streamlining and networking of our entire lived experi...

 Critical Ignoring and Deliberate Ignorance

Low-quality and misleading information online can hijack people’s attention, often by evoking curiosity, outrage, or anger. Resisting certain types of information and actors online requires people to adopt new mental habits that help them avoid being tempted by attention-grabbing and potentially harmful content. We argue that digital information literacy must include the competence of critical ignoring—choosing what to ignore and where to invest one’s limited attentional capacities. We ...