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Hay una confusión específica que está en el centro de todo esto y que vale la pena nombrar con precisión: la confusión entre ver el mecanismo y estar fuera del mecanismo. Son dos cosas completamente distintas. Puedes entender perfectamente cómo funciona una trampa y seguir dentro. Puedes describir con exactitud los…
The problern.. in any case, does not reside in what people watch. The problem is in that we watch. The solution must be found in how we watch. For I believe it may fairly be said that we have yet to learn what television is. And the reason is that -there has been no worthwhile discussion, let alone widespread public…
...what is happening in America is not the design of an articulated ideology. No Mein Kamp for Communist Manifesto announced its coming. It comes as the unintended consequence of a dramatic change in our modes of public conversation. But it is an ideology nonetheless, for it imposes a way of life, a set of relations…
...in the Age of Television, our information environment is completely different from what it was in 1783; that we have less to fear from government restraints than from television glut; that, in fact, we have no way of protecting ourselves from information disseminated by corporate America; and that, therefore, the…
Entertainment is the supraideology of all discourse on television. No matter what is depicted or from what point of view, the overarching presumption is that it is there for our amusement and pleasure. That is why even on news shows which provide us daily with fragments of tragedy and barbarism, we are urged by the…
It may be of some interest to note, in this connection, that the crossword puzzle became a popular form of diversion in America at just that point when the telegraph and the photograph had achieved the transformation of news from functional information to decontextualized fact. This coincidence suggests that the new…
Since we live today in just such a neighborhood (now sometimes called a "global village"), you may get a sense of what is meant by context-free information by asking yourself the following question: How often does it occur that information provided you on morning radio or television, or in the morning newspaper…
But our media-metaphors are not so explicit or so vivid as these, and they are far more complex. In understanding their metaphorical function, we must take into account the symbolic forms of their information, the source of their information, the quantity and speed of their information; the context in which their…
Each medium, like language itself, makes possible a unique mode of discourse by providing a new orientation for thought, for expression, for sensibility. Which, of course, is what McLuhan meant in saying the medium is the message. His aphorism, however, is in need of amendment because, as it stands, it may lead one to…
Aldous Huxley's Brave New World. Contrary to common belief even among the educated, Huxley and Orwell did not prophesy the same thing. Orwell warns that we will be overcome by an externally imposed oppression. But in Huxley's vision, no Big Brother is required to deprive people of their autonomy, maturity and history…