Eating Fish During Pregnancy

I dive deep into the research, its strong currents pushing me first one way—fish is good!—and then the other—mercury is bad!—and finally surface with a seemingly obvious conclusion: eat fish, lots of it, just not the mercury-laden kind. This is harder than it sounds. Fish, to me, has meant a pink slab of tuna steak or a creamy slice of swordfish (or that coveted tuna-salad sandwich). Now I set about getting acquainted with the ocean’s other inhabitants: small fish at the bottom of ...

 Advertisers Exploit our Tendency Toward Distinction

Advertisers, politicians, and anyone else who wants your money or support are very interested in programming you with certain distinctions over others and understanding the distinctions you see the world through so that they can take advantage of them. What are you more likely to buy for breakfast: a slice of chocolate cake or a "chocolate-chip muffin"? Calling a round piece of high-fat chocolate cake a "muffin" takes advantage of the distinctions you have around breakfast food and increases ...