Why Social Networks Fail

Identity management is what we all do, every day, consciously or unconsciously. We do it in-person, in face-to-face meetings at work, with our friends, and yes, even with our partners and lovers.

But we do the vast majority of it consciously online. Identity management is simply the curation of the details of your life — what you choose to share, when and with whom. We’re doing it when we share a link on Facebook, or a video on YouTube. What network do we share this with? Who will see it? What will they think of us because we shared it?

When social networks are small and have small amounts of people in it — maybe just a few trusted friends are connected to you on the network — you spend a lot less time on identity management. You know this small group of people, and you know how they feel and think about things. You know if you share a dirty joke with them, they’ll laugh — not get offended.

As an online social network grows and we gain more and more friends on it, it starts to include co-workers and friends we don’t know as well. Maybe we add a few old acquaintances. And even a family member or two. Suddenly, we’re no longer sure how they might take a dirty joke, or when we share a political link. Will some in the group be offended?


Because eventually you have so many friends that you can't post anything without fear of offending someone and the image-management becomes to stressful.

Folksonomies: social networking

/art and entertainment/humor (0.498108)
/technology and computing/internet technology/social network (0.428244)
/religion and spirituality/atheism and agnosticism (0.350838)

identity management (0.960097 (positive:0.417655)), Social Networks Fail (0.791461 (negative:-0.936862)), dirty joke (0.768532 (negative:-0.411078)), vast majority (0.592174 (positive:0.407417)), face-to-face meetings (0.581323 (neutral:0.000000)), old acquaintances (0.560445 (neutral:0.000000)), friends (0.553968 (negative:-0.531200)), small amounts (0.535671 (positive:0.234164)), family member (0.534276 (neutral:0.000000)), political link (0.523626 (neutral:0.000000)), small group (0.508282 (neutral:0.000000)), image-management (0.391792 (negative:-0.936862)), people (0.389341 (positive:0.234164)), curation (0.375564 (positive:0.681392)), Facebook (0.365185 (positive:0.467709)), co-workers (0.362782 (positive:0.379098)), fear (0.360799 (negative:-0.936862)), YouTube (0.360265 (neutral:0.000000)), laugh (0.358016 (negative:-0.255405)), lovers (0.354080 (positive:0.528862)), partners (0.351800 (positive:0.528862)), details (0.350756 (positive:0.681392)), life (0.350701 (positive:0.681392)), video (0.350433 (neutral:0.000000)), time (0.347588 (positive:0.234164))

social networks:FieldTerminology (0.846234 (negative:-0.351349)), online social network:FieldTerminology (0.599278 (positive:0.639149)), Facebook:Company (0.471490 (positive:0.467709)), YouTube:Company (0.445027 (neutral:0.000000))

Sociology (0.953044): dbpedia | freebase | opencyc
Social network service (0.812898): dbpedia
Network theory (0.732776): dbpedia | freebase | yago
Networks (0.730050): dbpedia
Mind (0.698016): dbpedia | freebase | opencyc
Social network (0.682918): dbpedia | freebase | yago
Social psychology (0.653694): dbpedia | freebase
Network science (0.626042): dbpedia | freebase

 Why Social Networks Like Facebook Fail
Electronic/World Wide Web>Internet Article:  Grohol, John (2014), Why Social Networks Like Facebook Fail, World of Psychology, Retrieved on 2014-03-03
  • Source Material [psychcentral.com]
  • Folksonomies: social networking psychology