Inversion of Information and Attention

What’s happened is, really rapidly, we’ve undergone this tectonic shift, this inversion between information and attention. Most of the systems that we have in society—whether it’s news, advertising, even our legal systems—still assume an environment of information scarcity. The First Amendment protects freedom of speech, but it doesn’t necessarily protect freedom of attention. There wasn’t really anything obstructing people’s attention at the time it was written. Back in an in...

 The Spotlight, Starlight, and Daylight of Attention

irst, the “spotlight” of attention is how cognitive scientists tend to talk about perceptual attention. The things that are task-salient in my environment. How I select and interact with those, basically. Second, the “starlight.” If the spotlight is about doing things, the starlight is who I want to be, not just what I want to do. It’s like those goals that are valuable for their own sake, not because they’re instrumental toward some other goal. Also, over time, how we keep movin...