Dead Internet Theory is True

Of the platforms where we know flesh and blood humans do spend enough time, 92% of all content is created by 10% of all users, and engagement with different posts can vary from 0.03% to 0.1% of all viewers. In other words, of the 52.6% of internet traffic which is human-driven, about 9 in 10 users stuck to messaging friends and family and just passively consume contents mostly meant to sell them stuff, or see if they would be interested in propaganda campaigns ran by governments, both theirs ...

 Modern Absence of Monoculture

It is difficult to, either quantitatively (through sales, net worth, or awards) or qualitatively (through an objective hierarchisation of cultural products) provide an indisputable metric for ‘fame.’ First, there are contextually contingent variables like streaming or internet relevance preventing me from drawing transhistorical comparisons with say, The Beatles or Michael Jackson. And then there is the reality that in our postmodern, globalised world, culture has expanded, mutat...

 Withdrawing Attention is Civil Disobediance

Civil disobedience in the attention economy means withdrawing attention. But doing that by loudly quitting Facebook and then tweeting about it is the same mistake as thinking that the imaginary Pera is a real island that we can reach by boat. A real withdrawal of attention happens first and foremost in the mind. What is needed, then, is not a “once-and-for-all” type of quitting but ongoing training: the ability not just to withdraw attention, but to invest it somewhere else, to en...

 Compatible Connectivity

Connectivity is the rapid circulation of information among compatible units—an example would be an article racking up a bunch of shares very quickly and unthinkingly by like-minded people on Facebook. With connectivity, you either are or are not compatible. Red or blue: check the box. In this transmission of information, the units don’t change, nor does the information. Sensitivity, in contrast, involves a difficult, awkward, ambiguous encounter between two differently shaped bo...

 Avoiding Communication Vexes Online Surveillance

‘The idiot does not “communicate”’,2 writes philosopher Byung-Chul Han in Psychopolitics. He may speak, sure, but not to convey a certain message. That makes the idiot instantly subversive in our time, where communication counts among the highest goods. Not so much because we value the exchange of information or because we can learn from each other. But rather, because the ever-accelerating, 24/7 communication cycle is what keeps surveillance capitalism going. It feeds the database an...

 Web Gardens and Streams Elaborated

Caufield makes clear digital gardening is not about specific tools – it's not a Wordpress plugin, Gastby theme, or Jekyll template. It's a different way of thinking about our online behaviour around information - one that accumulates personal knowledge over time in an explorable space. Caufield's main argument was that we have become swept away by streams – the collapse of information into single-track timelines of events. The conversational feed design of email inboxes, group chats, and...

 The Garden and the Stream as Metaphors for WWW

The Garden is an old metaphor associated with hypertext. Those familiar with the history will recognize this. The Garden of Forking Paths from the mid-20th century. The concept of the Wiki Gardener from the 1990s. Mark Bernstein’s 1998 essay Hypertext Gardens. The Garden is the web as topology. The web as space. It’s the integrative web, the iterative web, the web as an arrangement and rearrangement of things to one another. Things in the Garden don’t collapse to a single set of relat...