How the fantastic becomes dull and familiar

Most fantasy RPGs follow the tried and allegedly true formula, which strips them of anything ‘fantastic’ and grounds them in the dull ‘reality’ of the familiar. Sadly, the much coveted instant recognition usually means instantly forgettable. How many times should we save an utterly predictable and generic world before it gets really old? Why is that when we see a town on the horizon, it’s not a place of wonder and strange customs, but a place to restock on FEDEX quest and trade in y...