Startups as Toys to Mask Threats and Have Happy Customers

If you give people a tool and tell them it will perfectly solve an important problem, any imperfection in the tool is going to make them angry. If you give someone a toy and say “Look what I made! Isn’t it fun? It kinda does this thing.” then you’ve set yourself up for a positive reaction. It’s much easier to beat low expectations than high ones, so you’ve materially increased your chances at having a happy user. [...] The second thing that goes wrong when you take your toy too ...

 Constructable Strategy Game Patent

A game, toy or article of manufacture includes a set of rules and at least one model. The model has multiple movable parts, where under the rules of play, the model begins in an assembled configuration. As the model loses points under the rules of play, at least some of the parts are removed from the model, or replaced with substitute parts. The model may be formed from a panel or other substantially planar member, with the individual pieces formed therein.

 When Babies Learn About Perspective

Alison and Andy designed an experiment to test this idea further. First they set up an imitation game: you give the toy to me and I'll give it to you; you put the sticker on my hand and I'll put it on your hand. Children are very good at this and love doing it. Then Alison and Andy put a screen on the table between the experimenter and the child. The experimenter hid a toy from the child by placing it on her side of the screen. Then she gave the toy to the child and asked him to hide it from ...

 Why Descartes Matters

His metaphysics, as ingenious and new as his physics, had approximately the same fate; and it is with approximately the same reasons that we can justify it. For such is today the fortune of this great man that after having had countless followers he is practically reduced to a few apologists. He was without doubt mistaken in assuming the existence of innate ideas: but if he had retained from the peripatetic sect [the Aristotelians] the only truth that they taught about the origin of ideas in ...

 We Take Things for Truth When They Need to Be More Thorou...

You see the problem fo obtaining facts from experience--it sounds very, very simple. You just try it and see. But man is a weak character and it turns out to be much more difficult than you think to just try it and see. For instance, you take education. Some guy comes along and he sees the way people teach mathematics. And he says, "I have a better idea. I'll make a toy computer and teach them with it." So he tries it with a group of chidlren, he hasn't got a lot of children, maybe somebody g...