Games that Turn Humans into Rats in a Skinner Box

The box also taught us two fundamental lessons, one of which had ramifications that extended far beyond Skinner's experiments. Humans are hardwired to respond to primary reinforcers, just like any other animals. And while primary reinforcers have a diminishing effect once we're satiated, secondary reinforcers, like money or social status, exist outside our biological needs, and these never hit a satiation point. In other words, we are hardwired to seek approval from our peers, and we can neve...