Our Life is What We Pay Attention To

When our attention is lured, herded, and commandeered in such a way, our full human potential is profoundly subverted. “Our life experience,” William James once said, “will equal what we have paid attention to, whether by choice or default.” We become what we attend to — nothing more, nothing less. A steady and exclusive stream of reality TV, entertainment gossip, social media chatter, and “breaking news” about the latest celebrity scandal or Trump’s most recent tweets — all...

 Understanding the Education Customer

VCs and entrepreneurs tend to be well educated. Well educated people think about education as an investment. You put as many of your resources in to an investment as you can. It may take 20 years to pay off, but if the return-on-investment is high (which it is for education) then you invest. This group of people — if you’re reading this, you fall into this group — generally understand that education is an investment, and as a result are price insensitive and will optimize for quality ...