The Promotion of the Apollo Program

The success of Apollo was mainly due to the fact that the project was conceived and honestly presented to the public as an international sporting event and not as a contribution to science. The order of priorities in Apollo was accurately reflected by the first item to be unloaded after each landing on the Moon's surface, the television camera. The landing, the coming and going of the astronauts, the exploring of the moon's surface, the gathering of Moon rocks and the earthward departure, all...

 Save Species to Eat Them

The creativity behind social marketing can be alarming. A recent television ad depicted water disappearing into a storm drain as a voice warned that lawn fertilizer in the spring can wind up in the Chesapeake Bay. "No crab should die like this," the announcer opines. Later, the announcer appears on screen with a small tub in hand, exclaiming "they should perish in some hot, tasty melted butter!" This promotion by the Chesapeake Bay Program, a subsidiary of the U.S. Environmental Protection Ag...

 Washington Promotes Science and Education

...there is nothing which can better deserve your patronage, than the promotion of science and literature. Knowledge is, in every country, the surest basis of public happiness. In one in which the measures of government receive their impression so immediately from the sense of the community as in ours, it is proportionably essential. To the security of a free constitution it contributes in various ways: by convincing those who are entrusted with the public administration, that every valuable ...

 Marriage as a Partnership of Mutual Cooperation

The relationship between a mother and her child is fairly straightforward: Both are seeking roughly the same goal—the welfare of themselves and each other. The relationship between a man and his wife's lover or between a woman and her rival for a promotion is also fairly Straightforward: Both want the worst for each other. One relationship is all about cooperation, the ot other all about conflict. But what is the relationship between a woman and her husband? It is cooperation in the sense t...