Treat Children as Rational Creatures

But if you take away the rod on one hand, and these little encouragements, which they are taken with, on the other; how then (will you say) shall children be governed? Remove hope and fear, and there is an end of all discipline. I grant, that good and evil, reward and punishment, are the only motives to a rational creature; these are the spur and reins, whereby all mankind are set on work and guided, and therefore they are to be made use of to children too. For I advise their parents and gove...

 The Capitalist-Consumerist Ethic

We are all good consumers. We buy countless products that we don’t really need, and that until yesterday we didn’t know existed. Manufacturers deliberately design short-term goods and invent new and unnecessary models of perfectly satisfactory products that we must purchase in order to stay ‘in’. Shopping has become a favourite pastime, and consumer goods have become essential mediators in relationships between family members, spouses and friends. Religious holidays such as Christmas ...

 Repressive Desublimation

It refers to the kind of soft authoritarianism preferred by wealthy, consumer culture societies that want to repress political dissent. In such societies, pop culture encourages people to desublimate or express their desires, whether those are for sex, drugs or violent video games. At the same time, they’re discouraged from questioning corporate and government authorities. As a result, people feel as if they live in a free society even though they may be under constant surveillance and forc...

 Reason Powers Empathy and Altruism

It is not the soft power of humanity, it is not that feeble spark of benevolence which Nature has lighted up in the human heart, that is thus capable of counteracting the strongest impulses of self-love. It is a stronger power, a more forcible motive, which exerts itself upon such occasions. It is reason, principle, conscience, the inhabitant of the breast, the man within, the great judge and arbiter of our conduct. It is he who, whenever we are about to act so as to affect the happiness of o...

 Praise a Child's Character Rather than Actions

The researchers randomly assigned the children to receive different types of praise. For some of the children, they praised the action: “It was good that you gave some of your marbles to those poor children. Yes, that was a nice and helpful thing to do.” For others, they praised the character behind the action: “I guess you’re the kind of person who likes to help others whenever you can. Yes, you are a very nice and helpful person.” A couple of weeks later, when faced with more opp...