04 FEB 2015 by ideonexus

 How to Sell to Millennials

1. People buy things because of what they can do with them... Create crystal-clear communication that helps people connect how your product or service makes their lives better. An obsession with simplicity is essential. 2. People buy things because of what they can tell others about it... Help connect people to other people through your business. Sales isn't really about "selling" anymore, it's about building a community. 3. People buy things because of what having it says about them... Con...
Folksonomies: marketing
Folksonomies: marketing
  1  notes
 
04 JAN 2012 by ideonexus

 Online Shopping Replaces Sales People

During the Great Recession, nearly 1 in 12 people working in sales in America lost their job, accelerating a trend that had begun long before. In 1995, for example, 2.08 people were employed in “sales and related” occupations for every $1 million of real GDP generated that year. By 2002 (the last year for which consistent data are available), that number had fallen to 1.79, a decline of nearly 14 percent.
Folksonomies: employment automation
Folksonomies: employment automation
  1  notes

Everytime you purchase something online, that's something you didn't purchase from a retail clerk.