07 MAY 2024 by ideonexus
How the Powerful Influence Culture
Signification, which is the only function of a word admitted by semantics, reaches perfection in the sign. Whether folk-songs were rightly or wrongly called upper-class culture in decay, their elements have only acquired their popular form through a long process of repeated transmission. The spread of popular songs, on the other hand, takes place at lightning speed. The American expression “fad,” used for fashions which appear like epidemics – that is, inflamed by highly-concentrated ec...Folksonomies: culture critical theory
Folksonomies: culture critical theory
23 SEP 2023 by ideonexus
Branding Encourages You to be "More Yourself"
When the language of advertising and personal branding enjoins you to “be yourself,†what it really means is “be more yourself,†where “yourself†is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital. In fact, I don’t know what a personal brand is other than a reliable, unchanging pattern of snap judgments: “I like this†and “I donâ€...Folksonomies: advertising attention economy
Folksonomies: advertising attention economy