Branding Encourages You to be "More Yourself"

When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital. In fact, I don’t know what a personal brand is other than a reliable, unchanging pattern of snap judgments: “I like this” and “I don�...

 Moderate Progressive Politics

We would, though, like to suggest that in some key areas, the people who are defining themselves as the progressive wing of the Democratic Party — identified with Sens. Bernie Sanders (I-Vt.) and Elizabeth Warren (D-Mass.) — are embracing principles that are not genuinely progressive. Specifically: They want to enlarge government entitlements and hand out the benefits as broadly as possible — free college, free health care, expanded Social Security — regardless of need or available r...

 Argument Frames

Functioning as a progressive or conservative means having a stock of general argument frames that are used not just on one issue but on many issues. That is why someone attuned to politics can immediately understand or construct a “new” argument as soon as a new issue arises. The “new” argument is not really new at all. It is an instance of a general argument frame with a new issue-defining frame plugged in, and sometimes a new commonplace frame or surface frame. But the overall struc...

 The Strategy of Releasing All Data

The response many organizations adopted then (and continue to pursue AF) is to provide overwhelming amounts of data to the public. This provided a two-fold defense. First, it allowed immediate deniability to any charge of withholding data. Second, the sheer volume of data available meant that almost any argument could be made or refuted with selective referencing and correlation to other publicly available information. This is a rapid, cheap response that puts the onus back on the accuser to ...

 The Net is a Playground of Entropy

It may be fun to surf the Net and follow things randomly, but there's value in structure. The Net is a playground of entropy--the structurelessness that occurs when energy dissipates from a system. Yes, the Net also fosters self-organization, when individuals apply their energy, selectng and filtering information for others (aided by search and filtering tools). But there's rarely uch internal structure to what's selected; the structures created by links are usually webs of cross-references r...