The box also taught us two fundamental lessons, one of which had ramifications that extended far beyond Skinner's experiments. Humans are hardwired to respond to primary reinforcers, just like any other animals. And while primary reinforcers have a diminishing effect once we're satiated, secondary reinforcers, like…
We need another and a wiser and perhaps a more mystical concept of animals. Remote from universal nature, and living by complicated artifice, man in civilization surveys the creature through the glass of his knowledge and sees thereby a feather magnified and the whole image in distortion. We patronize them for their…
The peak hour itself was tremendously intense, but during the hours before, and even during the hours afterward, a hacker attained a state of pure concentration. When you programmed a computer, you had to be aware of where all the thousands of bits of information were going from one instruction to the next, and be…
During the Great Recession, nearly 1 in 12 people working in sales in America lost their job, accelerating a trend that had begun long before. In 1995, for example, 2.08 people were employed in “sales and related” occupations for every $1 million of real GDP generated that year. By 2002 (the last year for which…
Lavoisier had written an influential seven-page Preface to his Traité Élémentaire, defining his scientific method. This declaration seized young Davy’s imagination. Writing with great simplicity and clarity, Lavoisier championed the idea of precise experiment, close observation and accurate measurement. Above all, the…
We shall not cease from exploration And the end of all our exploring Will be to arrive where we started And know the place for the first time… When the tongues of flame are in-folded Into the crowned knot of fire And the fire and the rose are one.
Sometimes we can literally count the number of ways you can reshuffle a series of bits - as with a pack of cards, for instance, where the 'bits' are the individual cards. Suppose the dealer shuffles the pack and deals them out to four players, so that they each have 13 cards. I pick up my hand and gasp in…
Hard problems often yield before science, and though we still don’t understand how every complex biochemical system evolved, we are learning more every day. After all, biochemical evolution is a field in still its infancy. If the history of science teaches us anything, it is that what conquers our ignorance is…
In front of your children, verbally speculate about other people’s perspectives in everyday situations. You can wonder why the person behind you in line at a grocery is so impatient or what the joke is when a stranger talking on a cell phone laughs. It’s a natural way to practice seeing other people’s points of…
Why does this work? We know only a couple parts of the story. The first is that parents who possess emotional information gain the great power of behavioral prediction. Moms and dads become so acquainted with their children’s psychological interiors, they become pros at forecasting probable reactions to almost any…
Nonetheless, our early touch experiences determine the extent of possible tactile sensitivity. They also play a surprisingly potent role in the overall quality of brain development. We have already seen in Chapter 2 how rats raised in a highly enriched environment develop a thicker cerebral cortex and are actually…
You're lying in bed in the labor room of the hospital and you're about as exhausted, as utterly worn out, as you'll ever be. Giving birth is this peculiar combination of determination and compulsion. It's you pushing, and you push in a more concentrated, focused way than you've ever done anything, but in another sense…
But there is more to the interaction than a matter of adults putting on i a show. When babies and adults interact, they are partners in an interactive social dance in which they jointly regulate each other, and this dance is essential for the baby's social and psychological development Renowned pediatrician T. Berry…
As soon as your reasoning, sprung from that godlike mind, lifts up its voice to proclaim the nature of the universe, then the terrors of the mind take flight, the ramparts of the world roll apart, and I see the march of events throughout the whole of space. The majesty of the gods [4] is revealed and those quiet…
When I was little, starting about eight, nine, 10, science fiction held enormous fascination. I couldn't read textbooks, or atleast I didn't have access to textbooks that I could read, but there was a lot of science in science fiction and it was rippling with the sense of wonder. But as I got older, and could learn…
(i) The flag should never be used for advertising purposes in any manner whatsoever. It should not be embroidered on such articles as cushions or handkerchiefs and the like, printed or otherwise impressed on paper napkins or boxes or anything that is designed for temporary use and discard. Advertising signs should not…
What's the difference between evolution and engineering? Engineering is the designing of a whole out of parts suited to their individual purposes. Evolution is the process of tiny incremental changes, each making some small or large improvement in the ability of the thing to survive and reproduce. A good engineer…
Both Darwin and his co-discoverer of natural selection, Wallace, called attention to an amazing orchid from Madagascar, Angraecum sesquipedale (see colour page 4), and both men made the same remarkable prediction, which was later triumphantly vindicated. This orchid has tubular nectaries that reach down more than 11…