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Memes in the Watson category “/food and drink/beverages/alcoholic beverages”

21–22 of 22

Rhetoric of Beer Advertising

Beer commercials are notorious for this kind of treatment. "Sell the sizzle, not the steak," goes the advertising truism. Well, why not? When you're pushing a product made from rotten vegetation whose primary effects are to dull your wits, pad your paunch, and make you belch, any sizzle would be a big help.

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How a Swim Bladder Works

The swim bladder is perhaps the major key to the teleosts' success, and it is well worth a digression to explain it. It is an internal bladder filled with gas, which can be sensitively adjusted to keep the fish in hydrostatic equilibrium at any desired depth. If you ever played with a Cartesian Diver as a child you'll…

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