How to Win People to Your Way of Thinking

PRINCIPLE 1

The only way to get the best of an argument is to avoid it.

PRINCIPLE 2

Show respect for the other person's opinions. Never say, "You're wrong."

PRINCIPLE 3

If you are wrong, admit it quickly and emphatically.

PRINCIPLE 4

Begin in a friendly way.

PRINCIPLE 5

Get the other person saying “yes, yes” immediately.

PRINCIPLE 6

Let the other person do a great deal of the talking.

PRINCIPLE 7

Let the other person feel that the idea is his or hers.

PRINCIPLE 8

Try honestly to see things from the other person's point of view.

PRINCIPLE 9

Be sympathetic with the other person's ideas and desires.

PRINCIPLE 10

Appeal to the nobler motives.

PRINCIPLE 11

Dramatize your ideas.

PRINCIPLE 12

Throw down a challenge.