New Mediums Provide New Orientations for Thought

Each medium, like language itself, makes possible a unique mode of discourse by providing a new orientation for thought, for expression, for sensibility. Which, of course, is what McLuhan meant in saying the medium is the message. His aphorism, however, is in need of amendment because, as it stands, it may lead one to confuse a message with a metaphor. A message denotes a specific, concrete statement about the world. But the forms of our media, including the symbols through which they permit ...

 How to Win People to Your Way of Thinking

PRINCIPLE 1 The only way to get the best of an argument is to avoid it. PRINCIPLE 2 Show respect for the other person's opinions. Never say, "You're wrong." PRINCIPLE 3 If you are wrong, admit it quickly and emphatically. PRINCIPLE 4 Begin in a friendly way. PRINCIPLE 5 Get the other person saying “yes, yes” immediately. PRINCIPLE 6 Let the other person do a great deal of the talking. PRINCIPLE 7 Let the other person feel that the idea is his or hers. PRINCIPLE 8 Try honestly to see thing...

 Contradictory Aphorism and Biblical Texts

What realm of human endeavour is not morally ambiguous? Even folk institutions that purport to give us advice on behaviour and ethics seem fraught with contradictions. Consider aphorisms - haste makes waste; yes, but a stitch in time saves nine. Better safe than sorry; but nothing ventured, nothing gained. Where there's smoke, there's fire; but you can't tell a book by its cover. A penny saved is a penny earned; but you can't take it with you. He who hesitates is lost; but fools rush in where...