Exploiting Conservative Cognitive Bias

Conservative ideology, as Perlstein persuasively argues, is particularly vulnerable to grifters because of its faith in the goodness of business and its concomitant hostility toward regulation—which makes it easy for true believers to buy into the notion that some modern Edison has a miraculous new invention that the Washington elite is conniving to suppress. In Perlstein’s words, “The strategic alliance of snake-oil vendors and conservative true believers points up evidence of another successful long march, of tactics designed to corral fleeceable multitudes all in one place—and the formation of a cast of mind that makes it hard for either them or us to discern where the ideological con ended and the money con began.”

There’s another factor at work here: The anti-intellectualism that has been a mainstay of the conservative movement for decades also makes its members easy marks. After all, if you are taught to believe that the reigning scientific consensuses on evolution and climate change are lies, then you will lack the elementary logical skills that will set your alarm bells ringing when you hear a flim-flam artist like Trump. The Republican “war on science” is also a war on the intellectual habits needed to detect lies.