Books, Brochures, and Chapters>Book:  Adams , Samuel Hopkins (2010-01-10), The Great American Fraud: Articles On the Nostrum Evil and Quacks, in Two Series, Reprinted from Collier'S Weekly, Nabu Press, Retrieved on 2011-08-30
Folksonomies: skepticism medicine


30 AUG 2011

 Advertising Works Because People are Ignorant

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.
  1  notes

...and, worst of all, their ignorance has to do mostly with their own health.