The Great American Fraud: Articles On the Nostrum Evil and Quacks, in Two Series, Reprinted from Collier'S Weekly

Advertising Works Because People are Ignorant

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

Aug 30, 2011 1

• advertising
• health
• medicine
• rhetoric