The Medium Is the Message
- Kind
- Book
- Date
- 1964
- Publisher
- McGraw Hill
- Place
- Understanding Media: The Extensions of Man, New York
- Retrieved
- Nov 30, 2009
- ISBN
- 9781584230
- EAN
- 9781584230700
Part of
1 meme from this reference
The Content of Any Medium is Always Another Medium
The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the "content" of any medium is always another medium. the content of writing is speech, just as the written word is the content…