Sociological Metaphors for the Public

Social science and philosophy have generated a vast number of other metaphorical descriptions of the public, rooted in different and often scientific perspectives on systematicity and relation. These are technologies in the broad sense that they enable different kinds of questions to be asked. An account of these would include the public as: A Physical System or Mass: This metaphor underwrites work in mass commu- nications and allows one to ask questions like “What is the impact of a given m...