Creating Online Fictions of Ourselves

The most effective young Facebook users, however—the ones who will probably be winners if Facebook turns out to be a model of the future they will inhabit as adults—are the ones who create successful online fictions about themselves. They tend their doppelgängers fastidiously. They must manage offhand remarks and track candid snapshots at parties as carefully as a politician. Insincerity is rewarded, while sincerity creates a lifelong taint. Certainly, some version of this principle exi...