20 DEC 2013 by ideonexus

 The Explosion of Sub-Cults

The techno-societies, far from being drab and homogenized, are honeycombed with just such colorful groupingsā€”hippies and hot rodders, theosophists and flying saucer fans, skindivers and skydivers, homosexuals, computerniks, vegetarians, bodybuilders and Black Muslims. Today the hammerblows of the super-industrial revolution are literally splintering the society. We are multiplying these social enclaves, tribes and minicults among us almost as fast as we are multiplying automotive options. ...
  1  notes

We can see this phenomenon in online cultures, but I like how this passage ties it into the issue of personal identity. The cults/fandoms we choose are also a choice about how we are defining ourselves.