24 MAR 2013 by ideonexus
Our Minds Demand Closure
In 1927, Gestalt psychologist Bluma Zeigarnik noticed a funny thing: waiters in a Vienna restaurant could remember only orders that were in progress. As soon as the order was sent out and complete, they seemed to wipe it from memory. Zeigarnik then did what any good psychologist would do: she went back to the lab and designed a study. A group of adults and children was given anywhere between eighteen and twenty-two tasks to perform (both physical ones, like making clay figures, and mental one...Without closure we are more likely to remember something, a lack of closure bothers us and motivates us.