24 MAR 2013 by ideonexus
Our Minds Demand Closure
In 1927,
Gestalt psychologist Bluma Zeigarnik
noticed a funny thing: waiters in a Vienna
restaurant could remember only orders
that were in progress. As soon as the
order was sent out and complete, they
seemed to wipe it from memory. Zeigarnik
then did what any good psychologist
would do: she went back to the lab and
designed a study. A group of adults and
children was given anywhere between
eighteen and twenty-two tasks to perform
(both physical ones, like making clay
figures, and mental one...Without closure we are more likely to remember something, a lack of closure bothers us and motivates us.