Kayfabe

Although the etymology of the word is a matter of debate, for at least 50 years “kayfabe” has referred to the unspoken contract between wrestlers and spectators: We’ll present you something clearly fake under the insistence that it’s real, and you will experience genuine emotion. Neither party acknowledges the bargain, or else the magic is ruined. [...] The aesthetic of World Wrestling Entertainment seems to be spreading from the ring to the world stage. Ask an average Trump support...

 Newton Was "Last of the Magicians"

Newton provides an example of how the idea of "science" had not yet fully emerged as something separate from religion in early Enlightenment thinking. In fact, during the seventeenth century, the word "scientist" was not commonly used to describe experimenters at all; they were called natural philosophers"^^ in an extension of the Puritan idea of the study of the Book of Nature. Science had also not fully emerged as a separate concept, but was sometimes thought of as a method or style of stud...