Save Species to Eat Them

The creativity behind social marketing can be alarming. A recent television ad depicted water disappearing into a storm drain as a voice warned that lawn fertilizer in the spring can wind up in the Chesapeake Bay. "No crab should die like this," the announcer opines. Later, the announcer appears on screen with a small tub in hand, exclaiming "they should perish in some hot, tasty melted butter!" This promotion by the Chesapeake Bay Program, a subsidiary of the U.S. Environmental Protection Ag...

 More Than Material Goes Into Consumer Products

Suppose, in our imagination, we take this radio apart. Suppose we take all the pieces out of the wooden box we call a cabinet. Now, you could call in a good cabinetmaker and say, "Jim, can you make a cabinet like that for me?" He'd answer you, "Of course I can. For about five dollars." You could say to another fellow, "How much can you make that pin for?" He might say, "Oh, about a dime." Then you look at all the parts on the table. Someone had to make every piece in the set. If you checked ...