The Information Age has Increased Abstract Intelligence

Most dramatically, an increase in one kind of abstract intelligence is visible all over the world: mastery of digital technology. Cyberspace is the ultimate abstract realm, in which goals are achieved not by pushing matter around in space but by manipulating intangible symbols and patterns. When people were first confronted with digital interfaces in the 1970s, like videocassette recorders and ticket machines in new subway systems, they were baffled. It was a running joke of the 1980s that mo...

 How to Sell to Millennials

1. People buy things because of what they can do with them... Create crystal-clear communication that helps people connect how your product or service makes their lives better. An obsession with simplicity is essential. 2. People buy things because of what they can tell others about it... Help connect people to other people through your business. Sales isn't really about "selling" anymore, it's about building a community. 3. People buy things because of what having it says about them... Con...