22 MAR 2012 by ideonexus

 Save Species to Eat Them

The creativity behind social marketing can be alarming. A recent television ad depicted water disappearing into a storm drain as a voice warned that lawn fertilizer in the spring can wind up in the Chesapeake Bay. "No crab should die like this," the announcer opines. Later, the announcer appears on screen with a small tub in hand, exclaiming "they should perish in some hot, tasty melted butter!" This promotion by the Chesapeake Bay Program, a subsidiary of the U.S. Environmental Protection Ag...
  1  notes

A different way to reach people concerning endangered species is to point out they will no longer be available as lunch.

13 JAN 2012 by ideonexus

 All Chemical Reactions Involve Negative and Positive Forces

... every chemical combination is wholly and solely dependent on two opposing forces, positive and negative electricity, and every chemical compound must be composed of two parts combined by the agency of their electrochemical reaction, since there is no third force. Hence it follows that every compound body, whatever the number of its constituents, can be divided into two parts, one of which is positively and the other negatively electrical.
Folksonomies: chemistry
Folksonomies: chemistry
  1  notes

In relation to one another, one compound is negatively charged, the other positively, with no other force involved.