How Capitalists Use the Language of Cults

In her book, Montell offers evidence that these linguistic tactics have seeped out from cults and into wider society. Propelled by capitalist demands and the reach of social media, the language of cults, she says, is now everywhere. If you question the business model of a multi-level marketing scheme, well, that's just "stinkin' thinkin'," a thought-terminating cliche popular with MLMs like Amway. Similarly, when the predictions of QAnon and other conspiracy theorists don't come to pass, foll...

 Evangelize Evangelize Evangelize

It's interesting that once you have the shell of a successful mind virus set up, you can just plug in any agenda you have as long as it doesn't interfere with the virus's primary function of self-replication. There are many examples of such virus shells in modern life: - Political campaign organizations. These often use the same basic formula: renting a vacant shell of office space, calling people and asking them to volunteer, and then having those volunteers call still more volunteers. The v...