How to Sell to Millennials

1. People buy things because of what they can do with them... Create crystal-clear communication that helps people connect how your product or service makes their lives better. An obsession with simplicity is essential. 2. People buy things because of what they can tell others about it... Help connect people to other people through your business. Sales isn't really about "selling" anymore, it's about building a community. 3. People buy things because of what having it says about them... Con...

 How a Democratic Government Serves the People

In our democracy, government is not some make believe thing that has an independent will of its own. In our democracy, government is just how we describe all of the things that “we the people” have already decided to do together. It is not complicated. Our government has three basic functions: provide for the national defense; put in place rules of the road, such as speed limits, and bank regulations that are fair and transparent; and build the things together that none of us can build a...

 What's Good for a Business Can be Bad for Society

Every bit in a computer is a wannabe Maxwell’s Demon, separating the state of “one” from the state of “zero” for a while, at a cost. A computer on a network can also act like a wannabe demon if it tries to sort data from networked people into one or the other side of some imaginary door, while pretending there is no cost or risk involved. For instance, a Siren Server might allow only those who would be cheap to insure through a doorway (to become insured) in order to make a supernat...

 The Consumer is Not King

Marketers glibly say that the consumer is king, but in practice he's not. In the real world, experienced marketing and consumer-affairs hands will tell you, consumers aren't very good at protecting their own interests. They're too busy consuming, or working, or just living regular lives. The groups that claim to protect their interests often end up with their own agendas, which may have more to do with Washington power battles and fund-raising than with genuine consumer interests.