Star Trek as an Addictive Drug

Why Some Cyberpunks Love Star Trek Even Though It Sucks, When Cyberpuks Always Diss What is Lame and Useless The secret is that Star Trek, in all its generations and spinoffs, was designed to be habit-forming. Star Trek is the first virtual designer drug. Like the cousins of opium, a Star Trek episode induces a pleasurable buzz for a programmed length of time. Like the opiates, it does so by raising your gullibility levels and jamming your critical factulties, thus lowering your pleasure thr...

 Social Media's Variable Rewards Schedule

While there is nothing inherently addictive about smartphones themselves, the true drivers of our attachments to these devices are the hyper-social environments they provide. Thanks to the likes of Facebook, Snapchat, Instagram, and others, smartphones allow us to carry immense social environments in our pockets through every waking moment of our lives. Though humans have evolved to be social—a key feature to our success as a species—the social structures in which we thrive tend to contai...

 Eisenhower's Ability to "Sneer" a Powerful Motivator

By the time Dwight David Eisenhower was first elected president in 1952, he was already 62 years old. Despite this, he had had a relatively unremarkable health history. A 1923 appendectomy left him with a predilection to develop lesions between the lining of the abdominal cavity and the scar. In 1949, his doctor told him to cut down on his four-pack-a-day smoking habit. Eisenhower, after just a few days of limiting his cigarettes, quit cold turkey and never smoked again. He attributed his suc...