‘Volition is a funny thing,’ Zinda says. ‘The jewels don’t just respond to what we want, but what we would want if we were wiser or smarter or knew more. The zoku as a whole tries to extrapolate what you really need, rather than just what you are asking for, and in line with everybody’s volition. I’ll give you an…
In 1927, Gestalt psychologist Bluma Zeigarnik noticed a funny thing: waiters in a Vienna restaurant could remember only orders that were in progress. As soon as the order was sent out and complete, they seemed to wipe it from memory. Zeigarnik then did what any good psychologist would do: she went back to the lab and…