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...even as an algorithm mindlessly implements its procedures – and even as it learns to see new patterns in the data – it reflects the minds of its creators, the motives of its trainers. Amazon and Netflix use algorithms to make recommendations about books and films. (One-third of purchases on Amazon come from these…
Renewal of Life by Transmission. The most notable distinction between living and inanimate things is that the former maintain themselves by renewal. A stone when struck resists. If its resistance is greater than the force of the blow struck, it remains outwardly unchanged. Otherwise, it is shattered into smaller bits…
He who says “Better to go without belief forever than believe a lie!” merely shows his own preponderant private horror of becoming a dupe. . . . It is like a general informing his soldiers that it is better to keep out of battle forever than to risk a single wound. Not so are victories either over enemies or over…
The creativity behind social marketing can be alarming. A recent television ad depicted water disappearing into a storm drain as a voice warned that lawn fertilizer in the spring can wind up in the Chesapeake Bay. "No crab should die like this," the announcer opines. Later, the announcer appears on screen with a small…
The gravest indictment that can be made of our generalized culture is, in fact, that it erodes our sense of the context in which judgments must be made. Let me end with a practical example. When I returned from the physical shock of Nagasaki, which I have described in the first page of this book, I tried to persuade…